About Us

At NewandEx, we’re building a bold, innovative marketing agency designed to shape the future of digital influence. We help brands scale, stand out, and lead industries with authenticity, creativity, and impact. We’re looking for a Brand Strategist & Design expert to craft and execute our full brand identity and strategy.

Role Overview

The Brand Strategist & Design will lead the development of NewandEx’s brand identity from the ground up. This includes defining our positioning, visual identity, tone of voice, and ensuring consistency across all platforms. You will combine strategic thinking with strong design skills to create a bold, memorable, and cohesive brand that reflects our vision, mission, goals, and values.

Responsibilities

• Develop and refine the overall brand strategy, including positioning, personality, and messaging.
• Create a comprehensive brand identity system (logos, typography, color palette, brand guidelines).
• Design brand assets (social media templates, pitch decks, proposals, marketing materials, etc.).
• Create a brand guideline document for consistent use across digital and print.
• Define and establish tone of voice and storytelling style across all communication.
• Conduct market and competitor research to position NewandEx effectively in the industry.
• Collaborate with founders and the team to align branding with the company’s vision, mission, and services.

Requirements

• Proven experience as a Brand Strategist, Brand Designer, or similar freelance role.
• Strong portfolio showcasing brand identity and strategy projects.
• Excellent graphic design and visual communication skills.
• Strong understanding of brand positioning, storytelling, and marketing principles.
• Proficiency with design tools (Adobe Creative Suite, Figma, or similar).
• Strong research skills to understand our market and target audience.
• Creative thinker with the ability to translate ideas into visuals and narratives.
• Self-driven, organized, and able to deliver within agreed timelines.
• Proficiency in English (both written and verbal).

Bonus

• Experience working with startups or creative agencies.
• Knowledge of digital marketing, social media branding, content strategy, or UI/UX.
• Ability to provide motion graphics or video branding support.

Deliverables

• Brand strategy document.
• Full visual identity package.
• Brand guideline PDF.
• Initial branded assets (social media templates, business cards, etc.).

Work Type

• Freelance / Project-based.
• Remote work, flexible hours.
• Clear milestones and deliverables agreed upon before starting.