Job Details

Marketer duties and responsibilities

Creating editorial and content creation calendars for various media platforms and outlets.

Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts.

Producing a brand style guide that best captures the company or client’s voice and mission.

Helping team leads set, allocate and monitor the budget of each project.

Meeting with clients to discuss brand guidelines, goals, budget and timelines.

Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns.

Researching previous successful campaigns to understand what worked, what didn’t and what can be improved.

Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary.